7 Reasons To Outsource Your Email Marketing

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Email marketers want to maximize the value of their email campaigns, but many marketers lack the budget, resources or expertise to create campaigns that achieve the results they desire. But instead of turning to those with more experience, they grind away at it in-house or hire inexperienced developers to try and make improvements.

Choosing an ESP; You Get What You Pay for—so Pay for More

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I often see businesses choosing email service providers (ESPs) based largely on price. Later, they discover that ESP wasn’t so cheap after all, for various reasons. You don’t want to make that mistake.

On the other hand, I see others choosing an ESP that costs more, but also offers more. Which path will you choose?

Choosing between a cloud and on-premises MTA

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Being an ESP and MTA vendor, we notice a growing demand for on-premises solutions in all industries. But that is not for everyone.

You need to know the best type of MTA for your company. So, next to the features, should it be Cloud, On-premise or even Hybrid?

Why a Customer Data Platform (CDP) Will Be the Next Evolution of Your Marketing Automation

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Data continues to be the absolute bedrock of good email marketing. The role of the ESP had to change to keep pace with the modern digital world, so we moved to Marketing Automation.

The evolution didn’t stop there. It is time for a Customer Data Platform (CDP).
 

Rockstar guide to avoid your next ESP is a bad fit

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Having been part of multiple decisions to evaluate and/or change ESPs, I’m surprised how often there is a bad fit between the client and vendor they end up going with.

A bad fit is the biggest reason for a sender and ESP duo bombing on stage. So how can we avoid that?

5 Things you need to know beyond what the ESP’s salespeople tell you

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When you’re looking for a new ESP, you’re going to have to ask some hard questions in order to find the best fit, even if you don’t want to. However, if you don’t do the due diligence now, your reluctance to do so could come back to haunt you when something goes wrong.

So dig up some dirt. Ask some hard questions. Do your due diligence.

Do You Really Need to do an RFP?

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I think everyone hates RFPs. As a guy who’s been around this industry for quite a while, I’ve seen, managed, created and responded to more than my fair share.

Overall, I tend to have a completely different view of RFPs since I started a technology company in 2015.

Demands on MarTech support are changing radically, can you keep up?

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The role of people in marketing is changing radically and email vendors need to react to the changing needs of companies.

Traditional support like account management and ticketing systems are not future-proof. On-demand support and smart consultancy is what people need. Are you keeping pace?

The 3 Most Important Things your ESP Needs to do Really Well. No buts.

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…and why extra’s shouldn’t determine your email vendor.

When it comes to email marketing every business needs to get the right message to the right person at the right time. How does that translate into features? It’s nice to have additional tools within your email platform, but there are more important things to take into consideration when selecting your next email marketing company.

How to Seamlessly Onboard With Your New ESP

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Finding yourself in a situation that you need to switch to a new ESP is not uncommon for marketers. The way you and your new Email Service Provider approach onboarding will impact your entire sending program.

So make sure to plan and execute the migration process right.