Picking the right AI for email marketing personalisation

AI is getting a lot of attention in marketing. What the best AI category for email personalisation?

Tools and techniques will largely depend on your own email marketing strategy.
In this article, we’ll look closer at the three key AI techniques that can help you improve the results from your email marketing program.

Customer Data Platforms, the state of European CDPs

Customer Data Platforms are getting a lot of attention amongst data-driven marketers. If you are not familiar with the CDPs, the important points to know is that they ingest customer data from many source systems and combine it into a unified customer database that is open for use and connects to other systems.

Originally CDPs are intended to be run largely by marketing departments with less need for IT support.

Building a Consolidated Tech Stack

The perils of “too much tech” can be felt through every business that is dealing with the issue right now. Most marketing organizations use 6-10 different tools on a daily basis, and this presents a lot of issues.

Email marketers are starting to think more holistically over the past couple of years. But how can you build a consolidated tech stack?

75 Best Lead Generation Tools To Grow Your Business in 2019

With the right strategy, tactics, and software you can build a lead generation machine that works to expand your reach and grow your business. You know, everyone’s goal.

Fortunately, lead generation software is not reserved only for fortune 100 companies. There are plenty of affordable lead generation tools to help you catch those leads and subscribers.

5 Email RFP Resolutions for This Year

If you are thinking of doing an RFP for a new ESP in 2019, you need to make the right New Year’s resolutions.

It’s the start of a new year in email marketing. And for many email marketers, the calendar in 2019 includes a date for the contract expiration with their exiting ESP.

What is the best WordPress email marketing tool?

WordPress is the most popular CMS. Many Email Service Providers (ESP) offer some type of WordPress email integration, but that doesn’t mean they are a good choice for your WordPress + email needs.

So lets dig in deeper, what’s the best email service provider for WordPress?

How to get more Email Marketing Vendor Satisfaction [research and 6 step plan]

Partnering with an email service provider will be one of the biggest decisions you and your company can make. There is so much is riding on your choice.

But once marketers make their choices how satisfied are they with those platforms? We did the research, here is how you can use the outcomes to help you make your own selection.

Changing of ESP? This is how to avoid disaster

There are quite some factors that have an influence on whether a marketer would want to change their ESP. It can be due diligence (such as looking for better pricing) or out of need (such as deliverability problems).

In all cases, changing an ESP is something one should care about and be well prepared for.

A custom email template design or a pre-made email template, what’s best?

When to use a custom email template design versus a pre-made email template for your email marketing campaigns? This is an important decision. Both custom email template designs and pre-made email templates can be beneficial for your email marketing. The trick is to know how and when to use them.

You’ve Selected an Email Service Provider—Now What?

There’s no question that selecting the right email service provider (ESP) for your company is a major decision. But finding the Email service provider is only the first step in launching successful email marketing campaigns. In fact, the questions you ask—or don’t ask—your vendor after signing on the dotted line can determine how successful your email efforts will be.