Rockstar guide to avoid your next ESP is a bad fit

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Having been part of multiple decisions to evaluate and/or change ESPs, I’m surprised how often there is a bad fit between the client and vendor they end up going with.

A bad fit is the biggest reason for a sender and ESP duo bombing on stage. So how can we avoid that?

5 Things you need to know beyond what the ESP’s salespeople tell you

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When you’re looking for a new ESP, you’re going to have to ask some hard questions in order to find the best fit, even if you don’t want to. However, if you don’t do the due diligence now, your reluctance to do so could come back to haunt you when something goes wrong.

So dig up some dirt. Ask some hard questions. Do your due diligence.

Do You Really Need to do an RFP?

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I think everyone hates RFPs. As a guy who’s been around this industry for quite a while, I’ve seen, managed, created and responded to more than my fair share.

Overall, I tend to have a completely different view of RFPs since I started a technology company in 2015.

Demands on MarTech support are changing radically, can you keep up?

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The role of people in marketing is changing radically and email vendors need to react to the changing needs of companies.

Traditional support like account management and ticketing systems are not future-proof. On-demand support and smart consultancy is what people need. Are you keeping pace?

The 3 Most Important Things your ESP Needs to do Really Well. No buts.

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…and why extra’s shouldn’t determine your email vendor.

When it comes to email marketing every business needs to get the right message to the right person at the right time. How does that translate into features? It’s nice to have additional tools within your email platform, but there are more important things to take into consideration when selecting your next email marketing company.

How to Seamlessly Onboard With Your New ESP

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Finding yourself in a situation that you need to switch to a new ESP is not uncommon for marketers. The way you and your new Email Service Provider approach onboarding will impact your entire sending program.

So make sure to plan and execute the migration process right.

Why The Best ESP Might Not Be an ESP

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The best email service provider for your business might not be an ESP. It might that be an agency, consultant or VAR (Value Added Reseller) can serve you better. Such a third party can act as a reseller, so you’re still using email marketing software, but you’re not buying directly from (or dealing directly with) an ESP.

Why go this route? Because it just might be cheaper, faster and better compared to buying directly from the ESP. Here’s why…

13 Experts on MarTech transformation of the email and marketing automation industry

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The digital marketing industry seems to be in a constant state of flux and that won’t be slowing down anytime soon. With technology, marketing strategies and tactics constantly evolving.

To gain insight into the shifts and up-and-coming technologies we asked our panel of email marketing experts and thought leaders to answer this question:

Think Strategy, Not Tactics, When Choosing Email Marketing Technology

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This blog offers you many ideas to help you make the wisest technology choices for your company and digital marketing program.

I’d like to start with one major consideration: The technology you choose must support, enable and advance your objectives and strategies. Too often, it’s the reverse.

How to select the best Email Workflow Automation tool for your business

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An email workflow is a defined sequence of steps and tasks that can be used to automate many different business scenarios. It can save significant time by automating manual or complex tasks and help engage customers who might be otherwise sitting idly in your database.

In this article, we’ll try and help you select the best Email Workflow Automation tool for your business.