Here you will find the articles to help select, manage and evaluate your email service provider.
- Forrester Wave Email Service Providers 2020 – our analysisForrester Research just released the latest Forrester Wave Email Service Providers report, Q2 2020. The Email Wave splashes its review on email marketing service providers in the Enterprise B2C marketing segment. Email service providers are billed, interrogated, surveyed, demo-ed scored, ranked, and strip-searched before being placed into the final Wave by Forrester. The report has […]
- Email Marketing for Cannabis and CBD Brands: Esp list and reviewEmail marketing is a growth channel for Cannabis and CBD brands, but finding a cannabis-friendly email service provider is a challenge. So let's look at the email marketing software and strategies for your Cannabis or CBD brand. No better place to grow a dynamic Cannabis Marketing strategy than email!
- Email segmentation tools and tactics – what do they really look like?If your subscribers are different, why treat them all the same? We look at the different email segmentation tactics, per industry AND how email segmentation works in several Email marketing services. Join the new age of email marketing segmentation that converts.
- Going all-in with eCommerce personalization? Consider these 4 things first.If you’re serious about eCommerce personalization, it needs to be on the top of your list when selecting marketing technology. But what is the best approach to evaluate your options?
- How to know if data in your marketing automation software is secure.There is a growing concern about data security. Your business needs to keep a close grip on data security now more than ever. In this article, we explain one of the best ways of making sure that happens.
- 5 Signs Your ESP Is no Longer Your Valentine…and 1 Thing You Can Do About ItAs an email marketer, one of the most important relationships you’ll have is the one you have with your email service provider, or ESP. This is becoming even more true as ESPs evolve into sophisticated marketing platforms, or become integrated with other platforms for omnichannel marketing.
- Big Tiny MarTech Trends 2020; Experts share the tips to beat them.Everybody is talking about the Major trends in MarTech, but most marketers would be helped with a more practical approach with some tips to give direction to new trends and developments. That is why we started this year with our first Big Tiny MarTech Trends expert overview.
- 5 Email RFP Resolutions for 2020If you are doing an RFP for a new ESP email marketing software in 2020, you need to use the right process. Here are the (New Year’s) resolution to get you through a smooth email software selection in 2020.