Looking for Hubspot alternatives? You’ve come to the right place.
Hubspot is easily one of the most well-known inbound marketing tools available. So it’s understandable that you’d want to compare HubSpot to other similar software.
People choose HubSpot competitors for a number of (good) reasons. Luckily for us, the market is filled with interesting alternative marketing automation and CRM tools to choose from. So by popular request, let’s review 8 of the best HubSpot alternatives and see how they compare.
* disclaimer: We do our best to update and check the pricing, offers, extra’s etc, each month. But pricing at vendor is final.
What to look for in HubSpot Alternatives?
HubSpot presents itself as an all-in-one platform. It has an overload of features, probably more than you will ever use. HubSpot, for instance, also has a customer service hub, but we won’t be looking into that here. Our first advice is to only look at what you need.
When comparing other software to HubSpot, there is a main list of features you should consider for your marketing campaigns and CRM:
- Landing pages and lead capture forms
- Marketing automation and autoresponders
- Lead nurturing and lead scoring
- Email Marketing
- CRM and Sales CRM
If one of the HubSpot competitors has exactly what you need, that means they are a great alternative.
Luckily we also reviewed them all, here is the shortcut.
Reviews of Hubspot alternatives for Marketing Automation
1. SharpSpring Review – a cheaper HubSpot alternative
SharpSpring has been rapidly growing and getting a lot of attention as a cheaper HubSpot alternative since it first entered the market in 2011. They have over 10.000 customers supporting businesses of all sizes.
Dubbed the “marketing automation platform for agencies” SharpSpring has more than 2.000 agency partners.
Because of better pricing, this is an interesting alternative to HubSpot. Sharpspring offers a full set of tools for lead generation, lead nurturing, email marketing, CRM and Sales.
Here is a quick video with SharpSpring clients, explaining what they use SharpSpring for and why they scheduled a SharpSpring demo in the first place.
With Sharpspring automated workflows, you can build nurture campaigns and segment customers into groups, so they get the right messages. The visual workflow builder lets you set up triggers and actions in campaigns in a simple automation overview.
SharpSpring’s analytics gives insight into what campaigns perform best – including deal stages, which brings it to be also an alternative to HubSpot CRM.
Yep – Customer Relationship Management (CRM) is what you need for more effective Sales. The SharpSpring CRM tracks every interaction with your prospects and customers.
The unknown secret is that SharpSpring does offer a free CRM like HubSpot does, and it is included in all their plans.
Did you prospect open an email? Visited your website? Downloaded a guide? All touchpoints from marketing and your sales reps go in the CRM. SharpSpring presents it in a snappy timeline, called “life of a lead”. Because everything is tracked, we can do some lead scoring. Know which leads are hot and ready to buy!
SharpSpring landing pages, funnels and forms
SharpSpring has a built-in dynamic form and landing page builder. You can quickly build and customize your forms. You can add your own fields and order and edit with drag and drop. It uses CSS to make forms look and feel like your site.
Great is the autofill feature that pre-fills your forms with known info for returning visitors.
SharpSpring offers pre-designed funnel templates in seven popular categories. Use these funnels to turn prospects into leads and customers. You can directly see and edit the pages to optimize conversions and, for instance, test different Call to Actions.
In HubSpot vs SharpSpring, HubSpot is more elaborate and user-friendly with their page builder, but it is OK if you don’t need a million forms or have a SharpSpring marketing agency to help.
The SharpSpring automation platform is flexible in its integrations. There are native integrations with platforms like SalesForce and Google ads you can access in the SharpSpring App Marketplace. With the combination of Piesync and Zapier and an open API means you can basically connect with the tools you have.
Who is SharpSpring best for?
SharpSpring is the best alternative to Hubspot for:
- Companies that have a website or e-commerce platform and want to add marketing automation,
- Want to start or build them out lead generation, lead scoring and nurturing programs with a full-featured marketing automation platform.
- Marketing agencies looking to support their clients in marketing automation and lead management.
In SharpSpring vs HubSpot, SharpSpring stands out as a cheaper Hubspot alternative for Inbound Marketing, Marketing Automation, Sales and CRM. And specifically attractive for Marketing Agencies.
SharpSpring Pricing and discount
SharpSpring offers great value for money and has been growing quickly in the small to midsize business segment. You can start with SharpSpring from $450 per month for 1.500 contacts to $875 per month. Special agency pricing and volume discounts are available, SharpSpring only reveals those for you in a product demo.
SharpSpring has generously offered $500 OFF onboarding fee for email Vendor Selection readers and you get a goodie just for taking the demo. Please schedule a demo through here and mention Email Vendor Selection when you talk to the sales rep.
2. Dotdigital Review – powerful Hubspot alternative
dotdigital is a customer engagement platform that works for B2B, B2C, and e-commerce marketing.
You can create, test, automate, and send marketing emails with ease. This HubSpot alternative lets you engage your audience across all touchpoints.
Although dotdigital isn’t a CRM, it has strong integrations with CRMs like SalesForce, OroCRM, Pipedrive, and Microsoft Dynamics, often going head to head with ClickDimensions.
The email editor is sophisticated and easy to use. It has building blocks that are dynamic, repeatable, and make for mobile responsive emails. The data handling and analytics are smart.
What we like about dotdigital
When we compare dotdigital to Hubspot, we have some interesting inbound marketing, CRM, and Customer Persona functionalities to highlight.
- Pull marketing lists and campaigns into dotdigital Engagement Cloud and record all engagement for teams to view, action and set behavioral email and multichannel campaigns
- Full website tracking and can score and nurture leads based on contact data stored in your CRM.
- Pre-built RFM segments to increase AOV and scale customer lifetime value for existing customers. They are automatically grouped into personas based on purchase history and automatically sen product recommendations.
- Customer lifecycle tools, including a pre-set of the important automations you need: from renewal programs to loyalty schemes and more.
- Conversational marketing one of the features of dotdigital cloud is a live chat function, but it also has SMS, Mobile app and push, landing pages, forms and surveys.
dotdigital is the only email tool that is in the Magento eCommerce codebase. That shows it is a strong solution for eCommerce marketing.
dotdigital, when pitched vs HubSpot often comes out as the preferred vendor.
dotdigital has generously offered $500 discount for email vendor selection readers and up to 2 hours of free email automation consultancy for taking the demo and signing up. Please get a free trial or a 3 minute video demo through here and mention Email Vendor Selection when you talk to the sales rep.
3. Omnisend Review – a HubSpot alternative for eCommerce and email marketing automation
Omnisend is an interesting alternative to HubSpot. Especially for ecommerce email marketing and automation.Omnisend offers marketing to several channels in their omnichannel marketing tool. We find the email and automation part is very well rounded, allowing you to use multiple channels in all your automated campaigns.
Today, over 50.000 brands are actively using Omnisend.
With a drag-and-drop visual email builder and pre-built templates it is simple to create and customize all your email campaigns.
Email list growth is important for all ecommerce marketing, the options are interesting in Omnisend. As an alternative to HubSpot, Omnisend offers solid landing pages, pop-ups, and lead generation forms that you can use to capture leads and build out your email list.
Omnisend email marketing automation comes complete with templates that make complex automation simple to set up. Advanced segmentation allows you to target customers based on profile data, campaign engagement, and shopping behavior.
Quick Omnisend feature overview:
- Use Email, SMS, Facebook, Web push, WhatsApp – all in one automation workflow.
- Smooth visual email campaign builder
- Advanced segmentation for precise targeting
- Email capture using popups, landing pages, static and gamified sign up forms
- Live webtracking for behavioral data and A/B testing
- 24/7 customer service
eCommerce specific functionality
- Browse and Cart Abandonment automated workflows
- Product picker for automatic importation into your campaigns
- Ecommerce-ready elements like discount codes and customer rewards
- Email marketing software and with templates
- Map email drips and workflows with drag and drop canvas
- Website Behavior Tracking and triggers
- Competitive pricing and value for money
- Interesting AI subject line feature
- Automatic email resend to increase opens
- Personalisation and segmentation
- Advanced Database Segmentation
- Drag & drop Editor, SMS
- A/B testing
- Survey tool and list pop-ups
- Engagement score based on contact interaction levels
- Automated send time optimization, bounce management and more.
- Enterprise level functionality and service
- Optimized for high-volume email delivery and sending
- In-house technical team to get you started
- Apps and scripting to extend or customize the platform with wishes you may have.
- Many options for email marketing, segmentation, personalisation.
- Easy-to-use marketing automation system, create sales funnels and triggered email.
- CRM, site chat, SMS and many more channels.
- Very interesting price compared to HubSpot and enterprise systems.
- User-friendly, almost no training needed to understand.
- Send newsletters and autoresponders
- Web forms and surveys
- Marketing automation workflows
- Premade Marketing Funnel templates
- Facebook and social ads creator
- Create and optimize forms and landing pages
- Website tracking of visitors and characteristics (how often site visited, type of company, search keywords, etc.) with Website Prospector tool
- Social media marketing, such as social publish and social listening
- SEO Audit tool
- Attribution modeling
- Competitor analysis
- Data studio
- Lead nurturing, lead scoring & prioritization
- Event marketing
- Some users indicated they weren’t happy with the reporting
- The Act-On interface feels outdated
- They are still contactlist based. We are all waiting untill they move to one central database view for your contacts
- Unlike other Lead Management or Marketing automation systems there is no integrations / plug-in marketplace
Omnisend is free marketing automation for up to 2.000 emails per day. Like other email marketing automation tools, Omnisend offers its plans based on the number of subscribers you have. Omnisend’s Standard plan starts out at $16 per month, and costs $60 per month for 60,000 emails.
For those who want to do more with marketing automation, can add modules to customize your plan. The Pro plan is a flat $199 per month for unlimited emails.
Omnisend has generously offered $500 OFF onboarding fee for email vendor selection readers and you get a goodie just for taking the demo or you can registering for a free trial. Or you can schedule a demo through here and mention Email Vendor Selection when you talk to the sales rep.
4. Automizy Review – Hubspot alternative for email marketing automation
Automizy is a great HubSpot Marketing automation alternative.
Because Automizy focuses on email marketing and marketing automation, that are their strongest points. If you need it, marketers can use the Free Hubspot CRM together with Automizy. There are customers who also use Automizy and Hubspot CRM or Pipedrive together, which are integrated easily.
Automizy is best fit for small and medium-sized businesses and marketing consultants. Automizy’s design and a visual automation builder canvas lets you plan and send out multiple campaigns easily.
Email marketing Automation with Automizy
The word automation is in their name, so you are right it has easy and effective marketing automation functions. There is web tracking and interest-based tagging. And combined with dynamic email templates make that you can deliver 1:1 personalized emails automated.
Automizy in a few words:
What we like especially:
Hubspot all-in-one versus Automizy focus
Compared to Hubspot, you see that Automizy is more focussed on what they do best. HubSpot tries to be an all-in-one solution, with website builder, CRM and service cloud and also lead scoring and Sales CRM etc, etc. And that is what you will pay for (we’ll come to that in a minute).
Automizy pricing versus Hubspot
What does Automizy cost? Compared to HubSpot, Automizy is much cheaper automation software. They have a free trial and you’d only pay $29 month for 1.000 active (email) subscribers with unlimited emails. All Automizy functionality is available for everyone. Automizy pricing is based on the number of subscribers. They even offer a 60-day money back guarantee.
Automizy has generously offered a 10% discount for email vendor selection readers and additional up to 3 hours of free email automation consultancy for taking the demo and signing up. Please register for a free trial through here and mention Email Vendor Selection when you talk to the sales rep.
5. MagNews Review – Multichannel Marketing Platform
MagNews allows marketers to easily build and manage their email & mobile campaigns. MagNews checks the boxes on all the following must haves:
MagNews has advanced reporting with website tracking and engagement scores, so you can see all the details of your campaigns – as well as the conversions. Interesting is a report where you can see all stats in aggregate, the option to compare campaigns and to do multidimensional analysis.
MagNews told us that there is a new platform update coming in 2021, with a complete interface refresh and additional functionalities for customer journeys and lead scoring.
Using customizable dynamic workflows, you can build welcome flows, upselling/cross-selling programs, eCommerce flows, loyalty campaigns and more. Automation tools allow marketers to build real-time and personalized email, SMS and social campaigns based on consumer behavior and preferences.
MagNews is a highly customizable platform, natively integrated with the most popular CRMs (like MS Dynamics and Salesforce), and eCommerce systems (like Magento and Prestashop), and CMS like WordPress.
Through its API, MagNews can be integrated with any other external system. Really cool is custom adds-ons you can get in their AppCenter to extend and customize functionality.
What we like about MagNews:
MagNews pricing versus HubSpot
Like other email marketing automation tools, MagNews plans are based on the number of subscribers you have. Starting at €58 per month for 1.000 contacts and unlimited emails.
They offer Marketing Automation and Lead Generation packages for small businesses anywhere from 1000 contacts, but specialize in Enterprise size-databases (50.000 contacts and up).
If you decide on the on-premise version, you have free upgrades for life, all the bells and whistles you get with SaaS while hosting on your own servers.
Magnews offers all Email Vendor Selection readers a 15% discount. Take a demo and you’ll receive a free gift in the form of a popular marketing book as well. Please schedule a demo through here and mention Email Vendor Selection when you talk to the sales rep.
6. ActiveCampaign Review – the automation Hubspot alternative
ActiveCampaign is a very popular marketing automation tool built for creating funnels and email drip campaigns. Activecampaign comes with list segmentation options, tagging, reporting, analytics, but also a Deals and CRM functionality – which makes it interesting as a hubspot competitor for B2B as well as B2C.
The visual automation canvas allows you to drag and drop together an automated campaign. There isn’t much training required once you get a bit of the hang for it. For businesses looking for Marketing Automation and CRM on a budget, ActiveCampaign is a smooth start and pretty easy to set-up. Especially if you have your own website already.
Dashboard on your first login at ActiveCampaign
ActiveCampaign in short
Starting at just $49, the standard plan shows that ActiveCampaign is great price for a marketing automation solution with functionality that holds up to much higher priced competitors like Hubspot, Keap (InfusionSoft), Marketo, and Eloqua. Full pricing here.
Who is Activecampaign best for?
Activecampaign is a great alternative to Hubspot for more budget-aware, small to medium businesses and consultants that want to do marketing automation. It is best in automation and drip campaigns. It doesn’t include blogging or ad management like Hubspot does.
7. GetResponse Review – Hubspot alternative
GetResponse has some different features that make it stand out from HubSpot and the others on this list. GetResponse’s main offering is their email marketing, but marketing automation, CRM and lead capture features are all there. So it is a best alternative to Hubspot for small and medium sized businesses. I suggest if you looking for email newsletter sending only, check out our review of affordable email marketing or email marketing solution like MailChimp.
You can set up email automation workflows based on preset triggers and segmentation.
The workflow covers the bases from landing pages to sales team notifications. You can use simple lead scoring to track automation events over time (e.g. cart abandonment, newsletter subscription, message open).
GetResponse Autofunnels and Webinars
Where GetResponse stands out from other Hubspot alternatives their included webinar software and autofunnels.
Webinars are a very effective way to generate leads or promote your products or services. The Getresponse webinar tool is unique as a feature that other marketing automation platforms just don’t offer.
With GetResponse you can run webinars from within the marketing automation platform to create complete funnels. There is no need for a third-party webinar platform.
Autofunnels are pre-built funnel templates. So you can quickly put together your own sales and marketing funnels. Brands can use these marketing funnels to sell anything: Digital or physical products, because it includes all the steps of your funnels: landing pages, forms, emails, webinars, even payments through payment processors like Stripe, PayPal, Square, etc.
What does GetResponse cost? The basic plan starts at $15/mo, which is very cheap compared to HubSpot and the features you get to use. Higher-end plans include autofunnels, e-commerce, sales CRM, and many more features. Full GetRepsonse pricing overview here.
Who is GetResponse best for?
GetResponse is a better alternative to Hubspot for anyone looking to get started or build out their strategy with email or marketing automation. And SMBs that want to do more marketing automation. This also includes businesses that want to set up their funnels and are using webinars. Compared to HubSpot, their pricing is way more attractive. Hubspot does have blogging functions, where GetResponse sticks to Landing Pages.
GetReponse offers all Email Vendor Selection readers a 10% additional discount. that is on top of the discount you’d get for paying yearly plan. Start a free trial here.
8. Act-On review, a B2B Hubspot Alternative
Founded in 2008, Act-On is a cloud based marketing automation platform for midsize businesses in B2B. Over 2.000 businesses use Act-On now. You can compare Act-On vs Hubspot on their marketing automation service.
Act-On doesn’t have a full CRM, but there is integration with popular CRM tools like Salesforce, SugarCRM and Microsoft Dynamics.
Act-on offers the functionality you’d expect in a marketing automation platform: lead management, triggered messaging, email marketing, social media management and reporting.
Account Based Marketing (ABM)
Act-On has functionality for Account Based Marketing. ABM is a strategy for mostly B2B that directs marketing to engage a specific target account (for instance a big company) and lets you work campaigns that involve multiple contacts.
Inbound marketing with Act-On
An inbound marketing module like in Act-On helps bring prospects and generate new leads. Features include:
Unique and interesting Features:
Act-On comes in two price tiers which are comparable to HubSpot. It starts at $900.
There are some Cons to Act-On though
Act-On is for B2B
Act-On provides capabilities required by midsize businesses mostly in B2B over all industries. It focuses most on financial services, manufacturing and SaaS / Tech industries. Where they have playbooks and pre-made campaigns available.
So which Hubspot alternative is the best for you?
A lot of businesses want Marketing Automation software to help them with marketing, sales and Customer Relationship Management (CRM). We listed the services like Hubspot, for those looking to find their matching inbound marketing software. But what is the best Hubspot alternative for you? That is mostly up to what kind of marketing and sales program you are running.
* disclaimer: We do our best to update and check the pricing, offers, extra’s etc, each month. But pricing at vendor is final.
This Hubspot software comparison wouldn’t be complete if we didn’t review the details of the HubSpot offering, so let’s get r done…
HubSpot is known for its excellent inbound marketing. Every marketer has probably attended a webinar or downloaded a HubSpot ebook at one point.
Their blog is insightful, they create solid original research and their inbound marketing training is cool. No wonder you have heard about HubSpot, they practice what they preach and offer great inbound marketing content.
But their own marketing isn’t the only reason why HubSpot is so popular. In reality, HubSpot offers independent products for inbound Marketing, Sales and CRM that help companies to attract and nurture leads and turn them into customers and increased sales.
So yes – HubSpot has a powerful CRM, but its’ success also depends on the inbound marketing toolset with Marketing Hub and Sales Hub.
Now you are thinking… wait. Was it HubSpot what I am looking for? Or…
am I better off with one of the Hubspot competitors? OR behind door number 3…
Combine HubSpot CRM with our HubSpot alternatives is a better choice?
To give an answer, we are going to review the three enterprise software functions by HubSpot in detail:
HubSpot CRM – Review
Bringing in new customers isn’t a walk in the park. Sales needs to find prospects, make calls, set meetings and make sure deals are moving forward. A sales team will use spreadsheets, send a lot of emails, and their agenda to plan follow-ups. A lot to keep track of!
So the sales team needs a tool to keep organised without losing their mind (or interesting deals). The free HubSpot CRM is a great starter solution for this. You can view the state of your sales funnel. From incoming sales leads, to Offers to close and deals made. Hubspot CRM has all the sales activities for the team. Tasks can be assigned – improving your planning.
HubSpot free CRM – Pricing
HubSpot is a free CRM tool. So if you ask, what does HubSpot CRM cost? It is free. With the free HubSpot CRM version, you can store a million contacts, no limit on users, no limit on time.
What can you do with the Free HubSpot CRM?
- Store company info associated with your contacts
- Track and store sales deals
- Integrate with Gmail or Outlook
- A few sales productivity tools (like email sending and meeting scheduling)
- Add lead capture forms for your site
- Live chat and chatbot to put on your website
These are great to get started with inbound marketing or have a first look at the HubSpot marketing system.
There aren’t many companies that choose to stay with only free version for very long, and either switch to one of the HubSpot competitors or moving to the paid version. Because HubSpot free CRM has limited sales and marketing functionality (and you’ll probably want that as well, once you see what is possible).
For instance, you only get 5 email templates and 5 document templates to use. And you have a meeting scheduler, but one link per company in an overall agenda – not per person. Which brings us to…
HubSpot Sales Hub review
The saying goes: Selling is 90% transpiration, 10% luck :D. But you can increase your luck and keep your shirts dry with some sales automation help. With HubSpot sales, you can be assured that every sales rep takes the steps for the prospects to complete the sales funnel.
HubSpot offers email templates for the salespersons. This saves a lot of time, from snippets and intro emails to the follow-ups. And it tracks the emails, and follow-ups, etc.
Your Sales can see companies that visit your websites and the pages they were looking at. The meeting scheduler is very handy and again saves a lot of time and back and forths. It is synced with your own agenda if you use Google Calendar, HubSpot CRM or Microsoft Office 365.
Phone calls can be a big part of sales, the HubSpot Sales tool can queue and log calls in the CRM directly.
HubSpot Sales Pricing
HubSpot Sales is a lot cheaper than the marketing tool. It starts at $50 a month for one user, the professional version is $500 for 5 users but also has more functionality and refinement you need when doing sales in a team.
HubSpot Marketing Hub Review
With HubSpot Marketing hub you can give your website traffic a boost, and nurture, automate and grow to convert more leads into clients. Woot! (but you can also do that with all of the HubSpot Alternatives here, oh yeah.)
The Marketing Hub software allows you to do marketing automation, create landing pages, blogs, and website hosting, personalize your email templates and your website and lead management and marketing analytics.
HubSpot monitors social mentions and such and tracks customer engagements, schedules social media posts.
The difference is here – that HubSpot marketing tools also have all that CMS and SEO functionality, so it caters to a lot of your inbound marketing software needs. But if your website runs WordPress for instance, you don’t need those and marketing hub it is quite expensive! If you only use HubSpot Marketing, you can integrate with other HubSpot CRM alternatives like Salesforce.
HubSpot Marketing hub Pricing
The Hubspot Marketing software comes with an impressive price tag. The professional package starts at 720 euros per month and a 2760 onboarding. With all extra functionality tagged on, it becomes a hefty sum, fast. Then again, this is relative to what you are looking for, many big companies wouldn’t blink an eye and can see the benefits at scale.
The biggest drawback of HubSpot
HubSpot has over 21,000 customers and 3500 agency partners, who love to work with their inbound marketing, Sales and CRM tools. But why do so many opt to use one of the Hubspot competitors?
There is a lot to be loved about HubSpot. The biggest drawback is that the pricing is quite steep. Not if you compare it to the big enterprise marketing software, like Marketo, Eloqua or Adobe, but certainly when compared to the inbound marketing tools we reviewed here.
Many mid-sized and small businesses can’t afford the price point and wouldn’t be using many of the features on such a large scale. They would go for Hubspot alternatives that are cheaper and take care of their needs from the start.
* disclaimer: We do our best to update and check the pricing, offers, extra’s etc, each month. But pricing at vendor is final.